Monday, July 24, 2006


It's Time To Get Blogging!
A Weblog, usually shortened to "blog," is a type of Website in which entries are made by a variety of people.

Blogs often provide various personal thoughts or experiences, information, updates or news on a particular subject, such as politics, celebrity or music information or local news; Personal blogs typically function as online diaries. Blog posts are usually short, informal, sometimes controversial or funny, and sometimes deeply personal.

A typical blog can include text, images, and links to other blogs, Websites, and other media related to its topic. Most blogs are primarily textual, although many include audio, photos and even links to video.

There is a great variety of different types of blogs, for example:

B-Blogs: Business blogs, usually external

Blawgs: Lawyers' blogs

Intrablogs: In-house blogs

K-Blogs: Knowledge blogs, also usually kept in-house

Warblogs: War correspondents' blogs


B-Blogs can grab attention:

B-Blogs may have caught your eye; they have caught the attention of many businesses and Internet surfers, and can fit well into a small business marketing plan. The following are a few important things a well-performing B-blog can do for a business Website:

Since it is easy to add to and update content on a blog, it can help to keep the business Website fresh.

A blog can help establish rapport and credibility with visitors; a blog is a great way for potential customers to learn about your company.

For small businesses, a blog can be a cost-effective way to establish an Internet presence.

Since the author’s e-mail address and Website are included in most blogs, it allows readers to communicate directly regarding specific postings, and can result in direct conversations.

What are essential traits of a good b-blog?

The best b-blogs have flair and capture the attention of bloggers interested in the topic being discussed. Authors of successful b-blogs offer lively, relevant, to-the-point, informal and well-written postings. Because a Weblog (or blog), is formatted reverse-chronologically and time-stamped, readers expect blogs to be updated regularly. Good blogs never get stale; in fact, it is almost guaranteed that no one will complain that a blog is updated too often.

Essentially, B-blogs need to highlight the owners' unique voice and expertise regarding the blog topic without crossing into mindless self-important ramblings.

Now Blog on!!!

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