Question of the Day
What is the best way to create "Buzz"?
posted by nancy@mcshome.com @ 6:58 AM
7 comments
Marketing and Communication Strategies
Marketing and Communication Strategies is a full-service advertising agency and public relations firm. We work with companies to develop and maintain brand leadership.
Thursday, July 27, 2006
What is the best way to create "Buzz"?
Previous Posts
- Question of the DayWhat is you current favorite te...
- Question of the DayWhat blogs do you frequent?
- It's Time To Get Blogging!A Weblog, usually shorte...
- AskIs Your Brand Aging?Many times a company may ha...
- The Stages of Creating a Loyal CustomerA thoughtfu...
MCS, Inc. was founded to offer a new, improved way of helping clients deal with marketing challenges. Our diversified staff possesses many years of marketing experience, giving us creative strength. We take business goals and make them attainable!.
7 Comments:
Lots of bees.
Personally, I like viral and guerilla marketing methods. The idea that something is different and non-traditional enough to make people sit up,take notice and and eventually spread the "buzz for you by forwarding emails and speaking to their friends about "what they just saw."
As much as people hate the creepy Burger King "King," it has obviously got people talking about him. And parodying him. And dressing up as him.
Sex and controversy are popular, but not necessarily effective. There was a whole lotta buzz around the commercials that showed Paris Hilton eating a burger while inexplicably writhing around washing a car. But sales actually went down, even though everyone was talking about it.
I think viral and guerrilla marketing is also excellent (again, respecting the fetus). The challenge is to create something fun and interesting and get people to start talking abou it. In a world where it seems everything has been done before, how do you find that niche that allows you to be unique and different??? I would concur about BK - although the Big Cluckin Chicken freaks me out. I think another great way to create a buzz is to be different in HOW you do business and get people talking about that - not necesarily about the product.
Viral marketing
Buzz creates buzz!
Shameless boasting!
Post a Comment
<< Home