Outsourcing 101…

According to Wikipedia, “outsourcing" involves “utilizing an outside supplier for a specific business service.” Marketing and public relations outsourcing offers opportunities for businesses to purchase intellectual capital in addition to many other services. In this way, management and employees can focus on core competencies, which can ultimately result in more success. Overall, outsourcing is viewed by many organizations as a strong business tactic, which is ultimately a superior economical approach to developing and leveraging marketing opportunities.

The following are a few benefits of outsourcing with an agency:

A reduction in overall department costs while allowing experienced professionals to collaborate on marketing, design and public relations strategies.

Flexibility with the amount of services utilized and timing of services.

No costly internal mistakes or misdirected strategies.

Varying ways in which to compensate agencies (from project-to-project estimates, monthly retainers or hiring an agency of record).

Professional assistance in achieving department and company goals without hiring new employees.

Fresh perspectives and originality in your marketing, design and/or public relations efforts.

Completed projects and/or campaigns that achieve company and departmental goals (which may otherwise never get completed due to workload); expanded assistance and creativity, which gives life to projects and/or campaigns.

An effective agency helps make your dollars work harder, and can actually save money over time.

It is important to make the most of outsourcing with a marketing, design, public relations and/or advertising agency. The client/agency relationship must be nurtured and grown over time. An effective collaboration can seem not at all like outsourcing, but like having your own, off-site marketing and public relations department!